Learn How to Start & Scale a
TikTok Shop Brand.
The playbook I used to go from a local ice cream man to £100k+ months on TikTok Shop. No fluff. No theory. Just my exact system.
Lifetime updates · Built for beginners and scalers
From my local ice cream van to £100k months.
Seven years ago I was working in my local ice cream van with no real idea what I wanted to do with my life. I just knew I wanted to build something for myself.
I started trying different things online. Most went nowhere, but I kept learning, testing and figuring things out.
Eventually, I found ecommerce and later TikTok Shop. I started launching products and learning what actually made them sell. Then I realised the real unlock was building an army of affiliates who could create content and sell for me.
I kept refining that system. Better products. Better content. More affiliates. Smarter ads. Eventually, it became a machine doing six figures a month.
ShopTok is everything I've learned along the way. No theory. Just the exact systems I use to launch products, build affiliate armies and scale TikTok Shop brands.
5 phases. 18 modules.
The full path from foundations and setup to affiliate scale and exit.
- 01Introduction Why TikTok Shop, Why Now
- 02Product Research and What Wins on TikTok
- 03Financial Foundations Margins, Pricing and Cash Flow
Is ShopTok for you?
Who this IS for
- Complete beginners, never sold online before, we start from zero
- Existing brand owners on Shopify, Amazon or elsewhere wanting to add TikTok Shop as a growth channel
- Content creators moving into product, you already have an audience and content skills
- Anyone willing to put in real, consistent effort, especially in the first 90 days
Who this is NOT for
- Anyone looking for a passive income scheme that runs itself
- Anyone with zero budget at all for product cost or ad spend
- Anyone expecting guaranteed results
- You want someone to do it all for you while you sit back
Two ways in. Pick yours.
Self paced or shoulder to shoulder with me. Same playbook different depth of support.
TikTok Shop Playbook
- Full 18 module course
- Lifetime updates
- Intro call
- SOPs, framework, and resources to implement as you go
- Access to AI automation software at a significantly discounted rate
Playbook + Private 1-1 with Matt
- Everything in Tier 1
- 6 x 1 hour 1-1 coaching calls with Matt over 3 months
- Personal reviews of your store & content
- Access to Matt's private WhatsApp
Limited to 5 active clients. Book an application call to see if we're a good fit to work together.